1/13/2024 0 Comments Who sales body armour drinkWith assistance from Gillian Tan, Kiel Porter and Brett Pulley. 29, trailing behind the 23% rise of the S&P 500 index. The stock was up 2.8% this year through Oct. With its 2018 investment, Atlanta-based Coca-Cola became the second-largest shareholder in BodyArmor behind Repole.Ĭoca-Cola shares were up 0.3% to $56.53 in premarket trading at 8:38 a.m. 24 filing, Coca-Cola said it intended to exercise its option to acquire the remaining ownership interests in BodyArmor, and that the deal was subject to regulatory approval. PepsiCo Chief Executive Officer Ramon Laguarta said on a conference call in April that his company now is focused on making Gatorade more competitive after first turning around sales growth for the flagship Pepsi brand. Even combined with BodyArmor, the Coca-Cola products would have about 23% of the sports-drink market, well behind Gatorade’s 68%, according to Euromonitor.Įven so, Gatorade has struggled with sales as competitors chip away at the leading brand. If you see a number like 20300 then '20' signifies 2020, and '300' signifies Oct. Case volume grew 6% in that division last quarter, in line with carbonated products but behind the 12% gain in nutrition, juice and dairy products.Ĭoca-Cola’s primary sports drink, Powerade, is a distant competitor to PepsiCo’s market-leading Gatorade. BODYARMOR sports drink in base and LYTE flavors as well as EDGE all have a production date code printed on them and from that date you can infer the best by date. The deal aims to accelerate sales in Coca-Cola’s hydration, sports and coffee segment. BODYARMOR Sports Drink Sports Beverage, Strawberry Banana, Natural Flavors With Vitamins, Potassium-Packed Electrolytes, Perfect For Athletes, 16 Fl Oz (Pack of. Coca-Cola in 2018 bought its minority stake in BodyArmor and at the time called it “one of the fastest-growing beverage trademarks in America.” Like rival PepsiCo Inc., Coca-Cola has been benefiting from consumers’ rising thirst for beverages as they return to public venues such as restaurants and stadiums. The brand has enjoyed the backing and marketing power of professional athletes including baseball’s Mike Trout, basketball’s James Harden and golf’s Dustin Johnson. ATLANTA- ( BUSINESS WIRE )-The Coca-Cola Company today announced that it has acquired full ownership of BODYARMOR, a line of sports performance and hydration beverages that is incremental to the. 28 that Coca-Cola was close to a deal to buy the remaining stake.īodyArmor’s sales have risen quickly after the drink was created in 2011. Bodyarmor's stellar showing certainly teed up the company for success. Repole and his leadership team will remain in place and work with Coca-Cola on other parts of its still-beverage portfolio, the company said Monday.īloomberg News reported Oct. Bodyarmor, a sports drink created in 2011 by the co-founder of Vitaminwater, Mike Repole, and with backers that included the late NBA legend Kobe Bryant and NFL quarterback Andrew Luck, earned 100 million in revenues, as Fortune reported. Coca-Cola, which already owns 15% of BodyArmor, is buying the remainder from investors including co-founder and Chairman Mike Repole.
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